![]() The app also provides users access to an on-demand library of original programming.Īlso: Weather Channel To Provide Content, Technology for CBS News The enhancements include interactive features such as local forecasts, 24/7 weather alerts and real-time maps and radar. In addition, the app expands authenticated access to customers who don’t subscribe through other means. Kagan estimates that for 2022, cable operators pay 19 cents per subscriber for The Weather Channel, generating $142.3 million in revenue for The Weather Channel.Īsked how it’s offering the same fee to its pay-TV and OTT viewers through its new app, The Weather Channel told Broadcasting+Cable that the new app offers authenticated TV Everywhere access to The Weather Channel for the customers of its existing distribution partners, with technology built into the app that enhances their experience. One of the reasons why few people signed up for CNN Plus before new management pulled the plug on the short-lived subscription service is that a subscription to CNN Plus did not include access to the linear CNN feed.Ĭable operators pay for that exclusivity to retain subscribers. “Most services require the user to sign in to their TV provider to view the live channel feed.” “It is unusual for a cable network to offer the full linear feed to non-pay-tv subscribers,” said Scott Robson, senior research analyst at S&P Global Market Intelligence’s Kagan. ![]() Most cable carriage deals call for channels to be available exclusively via pay-TV. Making a whole linear cable channel available over-the-top is a rarity. Also: Busy Byron Allen Wants To Be Big, but Doesn’t Want To Be a Unicorn
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